Strategic alliance to expand IAA’s global buyer base in the Middle East
WESTCHESTER, IL – Jan. 16, 2023 – IAA, Inc. (NYSE: IAA), a leading global digital marketplace connecting vehicle buyers and sellers, announces a strategic market alliance with Jumla Automotive Trading in the country of Qatar. Jumla will operate an IAA Auction Center in the city of Doha, helping local buyers in the region to research, bid, buy and transport vehicles from IAA auctions. As a new alliance, Jumla will leverage IAA’s state-of-the-art AuctionNow™ bidding platform to operate its auctions, increasing reach for sellers by integrating its inventory with IAAI.com.
“We are thrilled to enter Qatar adding to our over 50 branded locations in more than 20 countries and helping to drive continued aggressive growth of our buyer base globally and specifically in the Middle East,” said John Kett, CEO and President of IAA. “Jumla Automotive Trading enjoys a strong reputation for excellence and customer satisfaction, and we are eager to combine their strong customer relationships with IAA’s technology and world-class platform to meet the needs of more buyers in the region.”
“We are proud of working with IAA to bring Qatar’s expansive range of vehicles to an international marketplace. IAA’s global brand and network will be a vital asset as we look to improve and streamline the buying experience for our customers in Qatar,” said Demetri Melekos, COO and Co-Founder of Jumla Automotive Trading. “With the help of IAA’s state-of-the-art technology – particularly AuctionNow – our highly trained and qualified team will work efficiently to tailor the process of purchasing a vehicle to each customer’s individual needs and preferences.”