Investment under the global brand to drive further growth in the Canadian market
IAA, Inc., a leading global marketplace connecting vehicle buyers and sellers, today announced its Canadian business unit, Impact Auto Auctions, has rebranded to the IAA global brand. The rebrand underscores IAA’s commitment to investment, innovation and customer excellence in the Canadian market. It also highlights the recent series of technology launches in the Canadian market, including the IAA Interact™ merchandising platform.
Impact became part of the IAA family of companies in 2007 and is the leading vehicle marketplace in Canada. The business unit’s 14 strategically located facilities will continue to provide the same high level of service for Canadian customers under the IAA brand, without change to the operations or organizational structure.
Terry Daniels, Senior Vice President of International Operations for IAA said:
“Aligning the Canadian business under IAA’s global brand will reinforce our customers’ access to the industry’s best products and services, innovative technology and expansive global buyer base.” Daniels added: “For nearly 15 years the Canadian business model has successfully leveraged the resources of IAA to support our local infrastructure, leadership and service delivery.”
John Kett, CEO and President of IAA said:
“The IAA brand reflects the strong global marketplace that we’ve built to quickly and efficiently connect buyers and sellers of vehicles.” He continued: “We will continue to combine the Canadian team’s long tradition of exceptional customer service with IAA’s industry-leading innovation to build on our market-leading position in Canada.”