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IAA Interact™ Wins Gold at the Insurance Times Awards 2021

Industry’s most comprehensive merchandising platform wins for excellence in technology


IAA Interact™ Wins Gold at the Insurance Times Awards 2021 p
IAA Interact™ Wins Gold
 IAA, Inc., a leading global digital marketplace connecting vehicle buyers and sellers, announces that its innovative merchandising platform, IAA Interact, has won top honours in the Insurance Times Awards 2021 Excellence in Technology – Service Provider (Motor) category. Winners were announced at the in-person award ceremony on December 9, 2021, at London’s Grosvenor House Hotel, UK.


The panel of judges – all representatives of the UK insurance industry – recognized IAA Interact for its ability to mirror the experience of being physically present with a vehicle in an entirely digital space. IAA Interact’s unparalleled technology – including interior/exterior panoramic video using IAA 360 View™, high-definition photos, IAA Engine Starts™ video, and IAA Key Image™ – is helping IAA transform salvage remarketing in the UK.

As the salvage industry’s most comprehensive merchandising platform, IAA Interact combines extensive imagery and information to build buyer trust, creating a more competitive bidding environment and providing strong proceeds for UK motor insurers.

“The Insurance Times Award further establishes IAA as the technology leader in the salvage category and our commitment to transforming the salvage industry in the UK,” said Steve Hankins, UK Managing Director of IAA. “We know that our clients in the UK insurance industry value our technology and different approach to the UK market. We are excited to continue to find more ways to transform the industry and support our customers through technology and innovations.”

For more information on IAA in the U.S. visit, or for more information about IAA in the UK visit