IAA, Inc. (NYSE: IAA), a leading global digital marketplace connecting vehicle buyers and sellers, has again received the highly coveted A+ rating from the Better Business Bureau (BBB).
Receiving this rating underscores the company’s focus and commitment to customer satisfaction.
The BBB, a non-profit organization established in 1912, provides ratings that represent how a business is likely to interact with its customers. Assigned from A+ (highest) to F (lowest), BBB ratings are based on information collected directly from businesses and public data sources, including complaints received from the public. The BBB is often recognized by customers as their most trusted source over any other organization for information on a particular business.
As an accredited A+ business, IAA is also recognized by BBB for maintaining a higher standard of excellence within key areas, including:
- Building trust with customers in the industry
- Always maintaining transparency with its customers
- Honouring its promises
- Quickly responding to issues and complaints
- Embodying integrity
Tim O’Day, President U.S. Operations said:
“IAA’s ongoing A+ rating as a nationally-accredited business is by far the highest in our industry and recognises our commitment to providing the best vehicle buying experience,” adding: “IAA has been able to bring our industry-leading technology and innovative solutions to customers globally, and the BBB reaffirming our A+ rating will allow us to further our leadership role in the communities we serve.”
Furthering this commitment, IAA has also developed its Voice of the Customer™ platform, which provides real-time customer data and trends. The platform allows IAA to consistently measure customer sentiment and proactively respond to changes in the market while swiftly implementing modifications or enhancements to products and services.
The platform results are reviewed by the company’s Voice of Customer council which includes diverse representation from across the organization and regularly interacts with the company’s Buyer Council. IAA’s goal is to collaborate with the customer to understand the needs, risks and driving characteristics of each segment in the on-going pursuit of making the buying process transparent and the experience exceptional.
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