Lisa Alden (né Samuel), founder of PayBuddy™ and the architect behind key payment workflows in platforms like Hollander Powerlink and Pinnacle, and other platforms across the recycled parts industry, shares why she created a purpose-built solution for recyclers. In this piece, she explains how PayBuddy goes beyond payment processing to solve real problems in an underserved industry.
PayBuddy: Built for the Recycling Industry
While Powerlink and Pinnacle integrate directly with Payroc as their processing engine, PayBuddy operates under that infrastructure to deliver a purpose-built platform and team dedicated to this industry. We are the industry-facing layer that brings added tools, support, and technology to recyclers using these systems.
I didn’t build PayBuddy to be another payments company. I built it because I saw something no one else seemed to be addressing. There was a critical need in the recycled parts, salvage, and industrial supply industries for a solution that worked for them.
A platform designed to close the gaps and help recyclers succeed, not just process transactions.
The Problem No One Else Was Solving
Most processors miscategorize risk, offer one-size-fits-all tools, and ignore the operational realities that recyclers and suppliers face every day. Outdated systems, disjointed communication, and high chargeback exposure are all too common.
I saw the need for a platform built on understanding, not assumptions, one that would solve real problems, not just offer lower rates.
How It All Connects
PayBuddy isn’t a generic processor. It’s part of a strategic ecosystem designed to serve niche industries that have been underserved for too long.
- We partner directly with ERP systems, such as Crush, and other platforms across the recycled parts, salvage, and industrial sectors.
- Under the Payroc umbrella, our infrastructure integrates into Powerlink and Pinnacle, with Payroc powering the processing engine.
- I personally led the development of those integrations, so if you’re using those systems, you’re likely already running payments through Payroc, supported by the PayBuddy team.
Now, we’re taking it further with Sabhi — our all-in-one customer engagement and operations platform.
Sabhi will be powered by PayBuddy, creating a tightly integrated experience from quote to communication to payment.
This gives us rare, full control over how parts are quoted, paid for, and fulfilled, all within the systems recyclers already use.
Our Team & Expertise
Our Tampa-based team comprises core PayBuddy staff and a dedicated group of developers with extensive experience in AI, cybersecurity, and payments, enabling us to achieve startup speed with enterprise-level expertise.
We operate lean, but smart, with a focused team that’s been behind some of the industry’s most widely used payment systems. Our strength isn’t in size, it’s in specialization, precision, and knowing how to solve the problems this sector faces every day.
I bring a background in AI, platform scale, and security, and I’ve made it my mission to bring those capabilities to industries that need them most.
A Purpose-Driven Platform
PayBuddy is trusted by businesses across the country, from independent recyclers to enterprise-level suppliers, through our deep partnerships, embedded integrations, and long-standing industry relationships.
But scale isn’t the story — impact is.
We help businesses:
- Simplify operations
- Protect revenue from fraud and chargebacks
- Close sales faster through better communication
- Compete without sacrificing margin or control
And with Sabhi, we’re expanding that mission — centralizing messaging, automating follow-ups, streamlining payments, and enhancing reputation management. All-in-one platform, backed by PayBuddy + Payroc’s secure processing infrastructure.
What Makes Us Different
We don’t just process payments, we build systems around how you work.
Why recyclers choose PayBuddy:
- Industry-First Focus – Built for recyclers, not retailers
- Real Support – From people who know your business and the platforms you use
- Security & Fraud Protection – Baked in, not bolted on
- Seamless Integrations – Already embedded in Powerlink, Pinnacle (under Payroc), Crush, and more
- AI-Powered Tools – Quote faster. Respond faster. Get paid faster.
Why This Matters
I didn’t build PayBuddy to sell another tech product.
I built it to solve the fragmentation that holds this industry back.
To offer tools with empathy.
Support from experts.
And leadership from someone who understands exactly what’s broken and how to fix it.
We’re not a vendor.
We’re your advocate.
And we’re just getting started.
From the Founder
“I built PayBuddy because I saw good businesses being held back by bad systems.
My passion is building real solutions that solve real problems — like fraud, chargebacks, and the daily gaps that cost yards time and revenue.This industry doesn’t need another cheap processor. It needs a partner who understands what’s broken and how to fix it — and that’s what drives me every day.”
— Lisa Alden (né Samuel), Founder of PayBuddy™
Ready to stop adapting to systems that weren’t built for you?
Work with a partner who gets it and builds around you.
Call: 888-79-PAYMENTS
Email: paybuddyteam@payrocsales.com or sales@yourpaybuddy.com
