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Renault India announces partnership with CERO Recycling to support the new Scrappage Policy

Renault India has launched the ‘R.E.Li.V.E’ Program in partnership with CERO Recycling (A joint venture between Mahindra Intertrade Ltd. and MSTC – a government of India enterprise), India’s first organised scrap vehicle recycling company.


Renault India announces partnership with CERO Recycling to support the new Scrappage Policy feat four

The initiative is aimed at providing the potential customers with a seamless hassle-free channel to scrap their old vehicles, buy new Renault vehicles and also avail attractive benefits on their new purchase.

Speaking about the new scrappage policy and partnership, Venkatram Mamillapalle, Country CEO & Managing Director, Renault India Operations said:

“The scrappage policy is a very important step towards the right direction in making India a hub of manufacturing and elevate the Indian auto industry a notch up in terms of better technology adoption, safer and cleaner vehicles. The scrappage policy will help in significantly reducing the pollution levels and streamlining the unorganised & fragmented recycle market in the country.”

“We are extremely confident that this partnership will ensure hassle-free experience for the customers and adoption of better technology and promote safety on the Indian roads in a scientific and environment-friendly manner. With its eco-friendly practices, CERO will help reduce carbon footprint, making a zero-waste, zero pollution ecosystem, while Renault will offer attractive & exclusive guaranteed benefits on new vehicle purchase,” he added.

Mahindra & Mahindra Ltd (M&M) is part of the USD 19.4 billion Mahindra group which has signed an MoU with Mahindra MSTC Recycling Private Limited (MMRPL) towards offering its customers first of its kind end-to-end solution for scrapping of vehicles.

Veejay Ram Nakra, CEO Automotive Division, Mahindra & Mahindra Ltd., said:

“Our agreement with MMRPL is a step towards delivering customer delight through a convenient, one-stop solution for customers who wish to scrap their old vehicle. While the scrappage policy will take effect in some time, we are ready to help the customers who intend to discard their vehicles.”

Sumit Issar, Managing Director of Mahindra Intertrade Ltd., said:

“CERO is India’s first government-authorized recycler for motor vehicles built on the PPP model, focussed on achieving zero pollution while vehicle recycling. We have state-of-the-art dismantling centers at Greater Noida, Pune and Chennai and collection centers at major cities such as Mumbai, Bangalore, Hyderabad, Ahmedabad, Jaipur and Chandigarh. Further, CERO has plans to have presence in 25 cities within the

next 8-10 months. The arrangement with Renault is going to strengthen the reach and benefit all Renault vehicle customers & prospects who are looking for solutions for scrapping their old vehicles”

Globally, Renault is a pioneer and leader in the realm of sustainable mobility for all. Groupe Renault has set three leadership goals: electric vehicles, the circular economy and new mobilities. Since 2005, Groupe Renault has been committed to reducing the environmental impact of its vehicles throughout their life-cycle (from the extraction of the raw materials needed for manufacturing until their end-of-life).

If you are interested to know more about the current vehicle recycling industry and the vehicle scrappage scheme in India, join the International Vehicle Recycling Summit on the 27, 28, 29 April 2021.

This summit offers the opportunity to interact with speakers from all over the world, and it offers the chance to network with others involved in the auto recycling industry.

Go to to find out more and register.